What does 'business continuity planning' involve?

Business continuity planning involves the comprehensive strategy that organizations use to ensure they can continue operating during and after a disaster or significant disruption. This process includes identifying potential risks, developing plans to minimize those risks, and establishing procedures to maintain essential functions. The focus is not solely on recovery but also on maintaining operations to protect the organization's long-term viability.

While creating financial backups may be a part of a business's broader strategy, it does not encompass the entirety of what business continuity planning aims to achieve. Employee safety is a critical aspect of emergency management, but business continuity planning encompasses a wider range of operational concerns, including resource management, communication plans, and processes to restore normal functions. Similarly, although developing marketing strategies during crises could be important, it is not a primary focus of business continuity planning, which is more comprehensive and aims at sustaining overall operations.